GNTB launches German.Local.Culture. Marketing campaign

The German National Tourist Board (GNTB) supports the relaunch of the inspirational campaign German.Local.Culture. Restart of receptive tourism.

Petra Hedorfer, Chief Executive Officer (CEO): “After two years of the Corona pandemic and in the context of the terrible war in Ukraine, the tourism industry is facing major challenges. In this situation, it is important to send a signal for peaceful, unifying tourism, synonymous with openness to the world and tolerance.

“The German.Local.Culture campaign. transmit exactly this peaceful coexistence of different generations, traditions and cultural influences. With the launch of the campaign, we are reflecting authentic and local experiences in urban destinations with the integration of rural areas and their sustainable tourism offers. With countless tourist events, the campaign also aims to promote Germany as a longer destination for culture-loving travellers, families and active holidaymakers in source markets.”

German.local.culture. will be launched digitally as a cross-media inspirational campaign based on the Social first principle in important source markets for digitally incoming German tourism. The campaign will have wide reach through programmatic advertising, social advertising, social media channels and influencer metrics. The events for the various source markets convey an authentic image of Germany as a travel destination.

Speaking on the occasion, Romit Theophilus, Director for India, German National Tourist Board said that Germany as a travel destination offers a wealth of hidden gems for Indian travellers. Picturesque old towns, urban vitality, impressive industrial monuments, castles and palaces, romantic vineyards and unspoiled nature, there is so much for Indians to discover on a trip to Germany. With the easing of restrictions, travelers can once again expect local festivals as well as a vibrant life. Theophilus added, we look forward to welcoming you and your family for your next holiday in Germany”.