Crysbro launches 2 new poultry products on the local market

The pack of 12 pieces ‘Lesi Chicken’
The ‘Frozen Griller Chicken’ without giblets

Sri Lanka’s leading poultry production giant, Crysbro, renowned for its commitment to world-class quality assurance as well as an industry-leading vertically integrated manufacturing process, recently

announced the launch of two new poultry products on the local market.

Quality controlled product and guaranteed from A to Z, the two new products are the pack of 12 pieces ‘Lesi Chicken’ and the ‘Frozen Griller Chicken’ without giblets. Both new products are ISO 9001: 2015, ISO 14001: 2015, ISO 22000: 2018 and Halal certified, reassuring consumers that they are purchasing a high quality poultry product.

As a company that realizes the daily hardships people go through, especially when cooking, Crysbro goes the extra mile to ensure ease and convenience in every person’s busy lifestyle, with its range of products. chicken cut packaging products, which includes breast, thigh, thighs, winglets, liver, drumsticks, gizzards and homemade packs, all at affordable prices.

Commenting on the recent launch, Amores Sellar, Senior Marketing Director of Crysbro, said: “Our new poultry products are innovatively created to meet the personal preferences of each consumer. While the convenience and nutritional value is beyond doubt, consumers can enjoy their chicken knowing that they are consuming a product designed with great attention to detail and care, every step of the way.

Crysbro’s operations run as part of a vertically integrated manufacturing process, which means the entire production process is internal, from farmland, feed production and farms. from grandparent chicken breeding, parent chicken breeding farms, hatcheries, broiler farms, processing and packaging, to a scale delivery system the island. This keeps the level of quality at an all-time high, with little or no margin for error.

In addition, it allows the business to proactively adapt to changing customer needs, without reducing or interrupting process review operations.

Striving for perfection, in 2020 Crysbro brought its state-of-the-art molecular lab to its processing plant, making it the first to be introduced to the country. Through this facility, Crysbro uses the PCR (Polymerase Chain Reaction) system to detect foodborne pathogens such as Salmonella, Listeria and Campylobacter, which are three extremely common culprits of food poisoning.

By introducing new technologies and safety measures into their processes, Crysbro is actively responding to the growing demand for poultry meat and eggs in Sri Lanka while significantly minimizing public health risks.

Crysbro’s commitment to adapting refined manufacturing processes and food safety is more than significant, and the poultry giant complies with all hygiene and biosecurity standards, leaving no room for health and safety deviations. food safety in all operations, as well as in the supply chain, from hatcheries to broiler farms. , production, processing and transport.