Imagine a future where tourists visit your local attractions before going on vacation to determine if it’s worth it.
Using technology, they will place themselves in a resort, bed and breakfast, or canoe/kayak on the water while sitting in the comfort of their home trying to decide if they want to explore your area in the real life.
Potential movers in your community will virtually walk your streets to determine if your community is an acceptable place to live. Want to introduce your community to potential businesses looking to relocate? Want to deliver an attraction that will excite younger generations by enticing them to stay after graduation? Well, all this is currently possible and will be generalized in the not so distant future. Welcome to the metaverse!
What is the Metaverse? The metaverse isn’t one thing, but keeping it simple, it’s the process of creating a virtual, digitized world. To perfect the Metaverse, companies and communities will integrate many new technologies.
These can include blockchain, augmented reality, artificial intelligence, data and other hardware and technologies.
I get it, technology can be very intimidating. The smaller the company and the community, the more intimidating it will seem. That’s not an excuse. Let’s face it, the companies and communities that will survive in the future will be the ones that understand and ultimately embrace new technologies. To be sure, there is a place for traditional or legacy systems and methods in our communities and businesses, but these alone will prove insufficient to meet the needs of consumers and residents. It will be those businesses and communities that systematically shed the inefficient systems of yesteryear and replace them with the power and finesse of the next data and technology boom.
Back to the metaverse. Is it just entertainment and games on the Internet, or is it the future of many aspects of our daily lives? Many are already using what might be called pre-metaverse options. Here are some examples. We take virtual tours of homes when we are looking to move. Take it to the next level and instead of a video tour, you now walk through the house in 3D chatting with your agent, asking questions as if you were there. We often visit government offices in person or online, file business licenses, documents, etc. In the metaverse, it’s like you’re discussing the process with the city or government employee.
As for companies, those that will not provide various components of the metaverse will simply die. For companies, being able to sell their products via augmented reality is crucial. Customers want to experience things before depositing their hard-earned money, or should I say digital currency. Beauty and other products will be tasted virtually. The trips will be experienced virtually. If you’re in the media industry, Metaverse is for you. You will have the opportunity to take readers, viewers and listeners on a virtual journey through your story. Think of the story no longer as words on pages, but as an actual participant so to speak.
My advice, start NOW! Make sure your schools at least start educating your children at a young age. IT specialists in your company or community need to be upgraded to Metaverse specialists – start training them. Technology accelerates exponentially over time, the longer you wait the further behind you will be. You don’t need to be an expert, but you need to understand the potential impact in order to face the future head on.
Let me end by sharing a quote I read in an article by Bethany Quinn, VP of Strategy and Content Development for Golden Shovel Agency, where she quoted their CEO, Aaron Brossoit, Golden Shovel Agency . He said, “I predict most industries will find a use for the metaverse. Ultimately, I imagine it will be much like the internet has become, always there and available. For industry leaders and site consultants, being able to meet virtually, take a virtual tour and communicate with community leaders will be a huge benefit in prioritizing the most promising locations.” As they say, let the games begin.
John Newby, Pineville, Mo. is a nationally recognized publisher, community, business and media consultant and speaker. He is the author of “Building Main Street, not Wall Street”, a column appearing in over 50 communities. The founder of Truly-Local, dedicated to helping communities build excitement, energy and combine synergies with local media to become more vibrant and competitive. His email is: info@Truly-Localllc.com.