Connectivity is the key to dominating your local market

Four years ago, Jeff Knipe ran his highly successful brokerage firm in Portland, Oregon, and knew something had to change. The headwinds of an impending technology war did not bode well for an independent brokerage firm, even as prosperous as its own. He knew it would be difficult to adjust to continued disruption and realized he needed to find a partner who would help his business stay relevant.

Today, Knipe runs his business under the ERA Real Estate umbrella under the Knipe Realty ERA Powered name, keeping his local brand at the forefront while having access to a national and international network.

The ERA Powered® Flexible Branding Option gives businesses the choice to leverage their local brand identity and benefit from the full suite of ERA branded learning, marketing and service resources.

“The part that was most appealing to my agents and I was that all the sweat capital we put into building this business didn’t have to go away when we partnered with a national partner,” Knipe explained. . “We could leverage our current success, our local brand cache and our strong reputation with the help of the ERA engine. We could be us, only better.

The company has expanded to Eugene and Bend and has an eye on South Seattle over the coming year.

“We never wanted to be cookie cutters,” Knipe said. “The ERA Powered offering is probably the smoothest route to continued success that we could have found. “

Another business with deep roots in the community, Schuler Bauer Real Estate ERA Powered was founded in 1967 and is currently run by third generation family members.

In 2013, the company had a 20-25% market share in southern Indiana, but realized it needed a significant boost to fuel its growth. The New Albany, Indiana-based multi-office brokerage firm became ERA Powered to drive this growth and continue its strong legacy as a successful business locally.

The results came quickly after the brokerage acquired a large business in Louisville, Kentucky, doubling the size of the business and significantly increasing its service area.

“ERA offers a lot of tools,” said broker / owner Kurt Schuler. “But we can choose the ones that work best for us in our market. As a flexible franchise model, ERA is also open to adapting existing tools to local markets, based on our feedback. As a family business, we have truly aligned with ERA’s collaborative culture, which is a powerful differentiator.

New to real estate but well known for running successful businesses, Holly and John Tomlin started Tomlin St Cyr Real Estate Services ERA Powered five years ago with their daughter Alison, a former Coldwell Banker agent. Prior to opening the brokerage, Holly ran her own successful recruiting business while John was the CEO of AAA Auto Club South.

“We didn’t want our strong local reputation and unique brand cache to be supplanted by a generic national logo,” said Holly Tomlin.

“But being able to take advantage of ERA’s technology and tools under the ERA Powered brand was a very attractive proposition and, frankly, a no-brainer,” said John Tomlin. “We could continue to operate under our highly personalized brand while having access to an impressive network of national and international references to support our luxury business. It’s so important in this market, where 200 people a day move to Tampa. We want our agents to be able to take advantage of this. “

At ERA Real Estate, we don’t adapt to change, we create it. We believe that our core business values ​​of collaboration, innovation, diversity and growth are needed more than ever. The ERA Real Estate network includes more than 36,000 affiliated brokers and independent sellers and approximately 2,200 offices around the world. Find out more at